Department of Industries & Commerce, Haryana

Government of Haryana
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National Small Industries Corporation Ltd. (NSIC)

Marketing Support Programme

Marketing, though, is essentially an entrepreneurial function, yet in today's economic liberalisation period institutional support is needed to the SMEs in this area as they are now facing challenges in marketing their goods and services because of intense competition from the transnational and the multinational companies who have started operations and some more are likely to operate in India in the near future. NSIC, therefore, has been acting as a facilitator to promote SMEs, to bear the onslaughts of such an open economy. NSIC has, over a period, devised a number of innovative programmes for the support of SMEs in the field of marketing, both in and outside the country. In the post-independence period, Government and its agencies, have been the largest buyers of various types of products and services and NSIC has been trying to act as a nodal agency to bring SMEs closer to various Governmental purchasing agencies, with the intention of creating confidence in the purchasing agencies about SMEs, and their capabilities to supply goods and services of requisite quality, economic prices and adherence to agreed deli every schedules.

Tender Marketing

Participation by NSIC in bulk local/global tender on behalf of Small Scale Industries/Enterprises

It is aimed at assisting SSIs with the ability to manufacture quality products but which lack brand equity & credibility or have limited financial capabilities.

Small Scale Industries / Enterprises should be registered with Directorate of Industries / District Industries Centre to gain eligibility.

The benefits to these units are:-

  • SSIs provided with all requisite financial support depending upon the units individual requirements like purchase of raw material and financing of sale bills.
  • Enhanced business volume helps SSIs achieve maximum capacity utilisation.
  • SSIs are exempted from depositing earnest money.
  • SSIs helped to participate in large & global tender upto its capacity and capability.
  • SSIs assisted technically for equality upgradation and new product development in addition to testing facility.
  • Ensures fair margin to SSIs for their production.
  • Publicity to small industries products.
  • Production of quality products from the SSI sector.

Integrated Marketing Support

NSIC has been operating an Integrated Marketing Support Programme in which bills pertaining to supplies made by small scale units to eligible purchasers are discounted by NSIC upto a certain specified limit. The scheme has been introduced with a view to mitigate the problem of delayed payment by buyers against supplies made by small sclae units.

Government Stores Purchase Programme

This Programme was initiated in 1955-56 with a view to assist the small scale industries in obtaining a fair share of the total purchases made by the Government and its departments in cluding the public sector undertakings and State Governments. The main objective of this programme is that SSI units will in the process be oriented to produce goods in conformity with the standards laid down by the buying agencies.

One of the important elements of the Government Stores Purchase Programme is the registration of units by NSIC as eligible to execute Government orders. The scheme has been in operation since 1956, which was modified in 1976 and came to be known as the "Single Point Registration Scheme" with a view to do away with the multiplicity of registration with individual purchase organisations. The units registered with the Corporation for participation in government purchase programme are considered at or with individual purchase organisations and derive all the benefits like free supply of tender forms, exemption from payment of earnest money, security deposits, etc.

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